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How to sustain a family retail brand
The picture below was taken in 1912 in Oxford, UK a city about 60 miles to the North West of London. It features Gill & Co, an ironmongers and a branch of J. Sainsbury, a food store. Gill & Co...
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Branding requires you to get to know your customers
This is the start of an ad hoc series of personal experiences I have with brands and some recommendations to help improve the experience. Running a small retail business is tough, particularly in...
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Brand communications is no longer about broadcasting a company position...
In today’s always on world, an important part of any brand strategy is the communications strategy but if Asian brands are going to be taken seriously, Asian CEOs must understand that times have...
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Direct Mail, Email and your brand
Direct Mail and Email marketing are critical components of any branding strategy for either a business to business or business to consumer brand. And it is a growing business. But the quality of Direct...
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How Tourism Malaysia should have approached its social media strategy
Twitter, facebook and other social media communities have been buzzing with comments related to the RM1,800,000 (US$600,000) Tourism Malaysia (TM) is spending on Social Media (SM). Here’s a little...
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Who is making money out of your content?
There is a new player in the social media space and it is attempting to leverage many of the issues – privacy, security, content and content relevance and ownership – consumers have with existing...
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BRAND AUDITS: Key for consistency and integration
How effective are your branding activities? Are they aligned for the future? Unfortunately, most branding initiatives revolve around a creative campaign developed by an advertising agency. Depending on...
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Be part of a new brand being built from scratch
We’ve been building brands for other people for some time now but have decided to build our own online clothing brand that will begin with a range of souvenir Tee shirts with a specific theme and...
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Stop advertising and start branding part II
A fascinating insight into the social media and mobile shopping habits of consumers in the United States, United Kingdom, Australia and Singapore has just been released by SDL in the UK. The survey...
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Malaysia Airlines won’t return to profitability with bland, boring TV...
I don’t like to kick a man (or an airline) when he’s (or it’s) down, and despite a couple of good quarters, Malaysia Airlines (MAS) is certainly down. The good quarters (following six straight quarters...
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Poor database management can destroy your brand’s credibility
My inbox is overflowing with ‘invitations’ to attend numerous conventions, exhibitions, masterclasses, seminars and so on. I don’t know where these guys get my email address but I must be on every...
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Enrich is not a channel to sell as much as possible, it’s a channel for the...
So I’m checking in online for a flight on Malaysia Airlines and I noticed that my Enrich membership (that’s the MAS Frequent Flyer Programme (FFP)) has been downgraded from gold to silver. That in...
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IF MASS MARKETING IS NECESSARY TO BUILD A BRAND, WHY DID BARISAN NASIONAL...
A Q&A with Marcus Osborne, our CEO & author of ‘Stop Advertising, Start Branding‘ Q. THE BARISAN NASIONAL INVESTED HEAVILY IN TRADITIONAL COMMUNICATIONS BEFORE & DURING THE ELECTION...
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